Gym Videos for Website Banners: Why You Need Video on Your Site!
Faster information sharing
Your audience simply doesn’t have time to spending searching for what they’re looking for! Time is money.
A video delivers a message fast with little interruption. It engages your audience visually and audibly as they have what they need right in front of them. This doesn’t mean replace the text you already have, but to elaborate through easy visuals for your audience to get a second explanation.
Increased Engagement
Users are 10x more likely to engage with the video rather than a block of text.
The sound and visual elements of a video attract viewers more than a chunky paragraph. Think about when you visit a page, what element catches your eye first?
Unless you’re dedicated to your search, large blocks of text can be overwhelming. A video is quick and allows for quick explanation of a product to your clients. They will appreciate this.
Video adds virtual curb appeal, if done correctly.
Decreased Sales-cycle
Your business can go from 5 steps to a 2-step process with a landing page video that directs the client directly to a contact.
Brand Association
Brand association is big when it comes to people recognizing your logo and being remember. We see numerous commercials, but specific ones make us laugh or stick out which helps us remember that brand. Same goes for your custom videos.
If you build your brand through blocks of texts, it’s hard to showcase your full brand’s personality. Videos are simply more memorable!
Establish a personality
Behind the Scenes are a great way to show who you really are! Personal is the new professional.
Cater your video to the way you want to be viewed. If you are a company that offers a sterner service, that doesn’t mean you can’t have fun!
A video can be as small as employee interviews or even showcasing an employee fun day. Every video counts, but it’s up to you to decide how you want your business viewed.