Digital Marketing: Step One - Mobile Ready
Well if you haven't heard it already, "CONTENT IS KING!." But what does that mean exactly and how does it play into the grand scheme of DIGITAL MARKETING. With all these buzz words one can get a little confused, so lets start with a few simple definitions to get everyone up to speed.
Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Digital Marketing is marketing that makes use of electronic devices to engage consumers. Digital marketing differs from Internet marketing in that radio, television, and other digital resources apply. At Stokhaus, we're interested in how to help our clients create content and share it on the web through any number of these means:
But before any of this matters we must first have SET BUSINESS GOALS, A PLATFORM (Website & Social Media), & a MARKETING PLAN. If you're just getting started in your business, then we work with you to create a website that best meets your needs and attracts the clients your looking for. Understanding your business model is key to assessing which models will have the greatest return on time and money invested. ROI in Internet marketing can be difficult to measure, however, it is not impossible to gauge how your web presence directly affects your overall return.
One of the ways we help you navigate the nuances of your business is to help you create a MIND MAP. Not every small business has a well written business plan, but we strongly suggest you create one with the help of SBA. Mind maps are helpful in getting your ideas down on paper visually. In business, it allows for increased productivity, streamlined project management, and increased collaboration in groups. The goal is not to overwhelm you with options, but to select the marketing tools that are best suited for you personally and professionally.
Creating a mobile-ready website is an essential first step in the pursuit of digital marketing. As of this last year, mobile web usage exceeded that of desktop web browsing. That means more people are viewing web content on their phones than they are on their desktop or laptop computers. This is only going to increase as the Internet adapts to these changes in consumer web interaction. While there are three approaches to to creating a mobile-friendly web presence, we prefer to create a self-hosted responsive website that responds to the devices it is being viewed on. Wordpress offers open source themes for responsive sites; however, we use a company that offers the best mobile design solutions on the market.
If you have an existing site and know the content path your visitors take via Google Analytics, this can be a helpful tool in determining how we design the layout of your site. With mobile in mind, we put the information people seek most at the forefront of the page. Two of the greatest advantages of mobile sites is that it allows for click-to-call phone numbers and navigate-able web address for Google Maps. Visitors with one click can call your business & drive to your store directly from your homepage with the implantation of mobile banners.
Now that you have your first step completed, you can move onto the fun stuff - Video & Image Based Marketing; something that is near to our hearts as photographers. Stay tuned for more about Step Two.