4 Strategies You Need to Use ASAP to Build and Run a Successful Business in 2021
With COVID-19 numbers continuing to decrease in many spots across the world, business owners and prospective entrepreneurs are shifting to a post-pandemic mindset. While there are still challenges to overcome, these individuals are regaining confidence in the economy, and beginning to plan for life to go back to a version of “normal.”
If you are a current or soon-to-be entrepreneur who is looking for ways to build and grow a successful business in 2021, explore these top strategies from Stokhaus Media.
Revisit your yearly goals.
Even if you recently set or reviewed your goals for 2021, a lot has changed over the last month. To the surprise of many, the Centers for Disease Control and Prevention (CDC) lifted their mask-wearing recommendations for those who are fully vaccinated. This has opened up big opportunities for business owners who can now host events and expand their indoor/outdoor capacity.
No matter your industry, revisit your goals as soon as possible. See if these goals still align with your current efforts or if you can now expand them. Reaching for more in your yearly goals will help you more quickly reach revenue and growth targets.
Upgrade your payroll system.
Paying your freelancers and/or employees through one of today’s top payment platforms is quick and simple. However, upgrading your payroll system is an efficient way to add more time to your week.
Online payroll platforms offer a host of incredible benefits that will help your organization scale. You can offer direct depositing payroll options for employees, and you can more easily track and enter hours worked and better maintain accuracy. You’ll never have to worry about paper paychecks, collecting invoices, or payment platform fees again.
Outsource to free up more time.
Depending on where you are in your business, you may yet start to outsource many essential tasks. Brand-new entrepreneurs often try to wear as many hats as they can in an effort to save money. This approach works for the short term, but it is not a sustainable way to build and run a profitable business.
As the saying goes, outsourcing is one instance where you need to spend money to earn money. Doing every task yourself — whether scheduling appointments or answering customer service emails — is a recipe for burnout. Decide which duties will be most beneficial to outsource by assessing your current needs. Track what duties you spend the most time on and which cause you the most stress. From there, hire freelancers or employees for accounting, IT work, virtual assistant tasks, and anything else that will help your business grow.
Harness the power of video in your marketing plan.
If you are not currently using video as part of your marketing plan, you are missing out big time. According to one study, using video on your website’s landing page can boost conversions by 80%. Additionally, video is the most valuable tool in social media marketing.
Unsure as to how you can use videos to increase your company’s sales? Start using video to educate your audience, promote sales, and provide helpful tips and tricks. Get creative and do what is on-brand for your business. If you need more ideas, watch videos being produced by similar competitors.
Building and running a successful business is a dynamic and ongoing process. What works one year may not work the next. By staying on top of the latest trends and strategies, you can create a thriving business in 2021 and beyond.
Do you need help building your brand and expanding your reach? Stokhaus Media can help you increase sales and grow your brand. Get in touch with us today!