Marketing Strategy: Discovering your Target Market Define your Ideal Client

Before you start marketing, understand who you trying to attract to your band. A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy.

Jantsch, J. (2006). Duct tape marketing: The world's most practical small business marketing guide. Nashville, Tennessee: Nelson Business.

MarketingJames StokesMay 27, 2015Marketing, Ideal Client